Digicel international | Graphic Designer

Promotional Marketing

Digicel International helps diaspora communities stay connected with loved ones back home by sending mobile credit and data plans across the Caribbean and Central America.

As part of the marketing team, I designed promotional campaigns supporting customer engagement, top-up activity, and seasonal offers across multiple Caribbean markets.

TOOLS

Photoshop, Illustrator, After Effects

DELIVERABLES

Social Media, Email, Web, Print, Video

MARKETS

Caribbean and International

Challenge

Create promotional campaigns that communicate offers clearly while maintaining consistency across multiple channels and languages.

Featured Promotions

Bonus Promotions and Promo Codes

Campaign Rollout

Every campaign is adapted for multiple platforms and touchpoints.

Feed Post

The visuals are created for social media platforms.


Email Header

The creative is adapted to email to alert subscribed customers of new deals and promotions.

Website Banner

Versions of the creative are made for the Digicel website as well as the app.

Flyer

Print versions for flyers and posters are created to distribute at Digicel sponsored events.

Video

For some campaigns where they will be featured on a screen in an event or as an ad a video promotion is created.

Localization

Depending on the target market, the creatives are adapted to different languages.

Haitian Creole

• Haiti

Spanish

• El Salvador

• Dominican Republic

French

• Canada

• Europe

Dutch

• Netherlands

Design Process

Depending on the target market, the creatives are adapted to different languages.

Brief & Concepts

After reviewing the brief and receiving the initial copy to use, I create 2 to 3 drafts for the marketing team to choose from.

For campaigns such as 5X Credit, the focus is to use visuals that exude positivity and show talent engaging with mobile devices, celebrating victories, or simply radiating joy.

Finalized Version

After feedback from the team I adjust the placement of the elements, reduce copy, and with final approval I create the various digital breakout points.


I make several versions of the creatives with adjustments to the copy depending on whether the campaign is targeting a domestic or international base and change the language accordingly based on the target audience.

Domestic Version (Left) and International Version (Right)