Digicel international | Graphic Designer
Event & Cultural Marketing
Designing campaigns that promote cultural moments, community events, sports activations and seasonal initiatives across Caribbean markets.
TOOLS
Photoshop, Illustrator, After Effects
DELIVERABLES
Social Media, Email, Web, Print, Video
MARKETS
Caribbean and International
Challenge
Create engaging campaigns that feel timely, relevant, and celebratory while maintaining brand consistency across different audiences, events, and markets.
Featured Campaigns
Sports & Watch Party Campaigns
Major sporting events like the 2024 Olympics and 2026 World Cup gave us opportunities to celebrate Caribbean teams and athletes through special promotions.
A promo code in celebration of St Lucia’s historic medal win.
Watch Party Announcement
Promo Codes
For the 2026 World Cup, we leaned into the excitement around Haiti and Curaçao with promo codes, watch parties, social content, print materials for events, and more.
MISS CARIBBEAN UK 2024 & 2025
As a sponsor, Digicel partnered with the pageant on social campaigns featuring the contestants and a special promo code.
cultural celebrations
Designs created for culturally significant moments, from national independence celebrations to Caribbean Carnival.
Carnival Celebrations
Independence & Emancipation Days
Seasonal campaigns
Throughout the year, we created campaigns around holidays and seasonal moments, adapting the visuals and promotions to fit each occasion.
For Easter, we turned our promo codes into a digital egg hunt, posting clues on social media that hinted at when each code would go live.
For Mother’s Day, we created different versions of the campaign for markets including Jamaica, Haiti, and Trinidad.
Campaign Rollout
The main channels from which we communicated the promotions.
Prints
Flyers and other print pieces were created for retail locations and in-person events
Email reminders helped customers keep track of promotions and complete activations
Social media
Social posts kept customers up to date on our upcoming promotions and events.
Motion Graphics
Some campaigns were brought into motion for social media, giving us another way to build excitement around an event
