Digicel international | Graphic Designer
Giveaways & Sweepstakes
A collection of giveaway campaigns ranging from festival tickets and devices to gift cards, cash prizes, and Caribbean getaways.
TOOLS
Photoshop, Illustrator, After Effects
DELIVERABLES
Social Media, Email, Web, Print, Packaging, Video
MARKETS
Caribbean and International
Challenge
Making the prize immediately clear while keeping participation instructions easy to follow and the campaigns exciting.
Featured Prize Campaigns
Festival Ticket Giveaways
Sumfest Mizik is an annual Caribbean music festival held in Miami, Florida.
As a sponsor that year, Digicel wanted to promote a ticket giveaway. I kept in mind the bright color palette of the Sumfest brand and Caribbean influences when designing.
Social media posts sharing instructions on how to participate.
Social Media posts featuring a special promo code for the event.
XMAS Gift Box
For Winter 2024 we worked with Taste of Haiti to create a gift box of local Haitian goods for lucky winners.
I created a custom design for the inside and outside of the gift box.
DEVICE GIVEAWAYS
Some giveaways involved giving away electronics. For these I made the prize the focus while keeping the steps to participate easy to find and understand.
Flyer designs to be displayed in retail locations.
GIFT CARD PROMOTIONS
Gift card giveaways ranged from seasonal promotions to campaigns aimed at specific diaspora communities, so the visuals changed depending on the audience and occasion.
monetary giveaways
Holiday cash giveaways often came with longer instructions and entry requirements, so the challenge was fitting everything in without losing the festive feel or burying the prize and call to action.
Flyer designs for giveaways in Haiti and Dominican Republic.
Trip giveaways
During the summer and around events like Carnival, some campaigns offered trips as prizes. I leaned into bright, celebratory imagery that made the destination and experience part of the appeal.
Campaign Rollout
Giveaway campaigns often extended beyond the original social posts into formats like print and motion.
Prints
Flyers and posters are made to display at the retail locations.
Motion Graphics
Used to Increase engagement and extend the campaign reach across social platforms.
